About Scentilly & Chogan: The Italian Perfume House at the Heart of Affordable Luxury

Who we are

Scentilly is an online boutique dedicated to one thing: bringing authentic Chogan perfumes to scent lovers across Europe at the prices the brand was built to be sold at. We are not a department store. We do not stock dozens of fragrance houses. Our entire range is Chogan — the Italian perfume house that quietly produces some of the most concentrated, longest-lasting, and most carefully sourced fragrances on the European market — and the matching body care designed to wear alongside them.

If you have arrived here because you have heard of Chogan and want to understand the brand before buying, this page is for you.

The Chogan story

Chogan was founded in Rome in the early 2010s by two perfume enthusiasts, Michelangelo Paradiso and Liborio Scelzo. They had a single, stubborn idea: that the high prices of designer perfumes were not driven by what was in the bottle. The cost of premium essence, food-grade alcohol, and a glass bottle is small. The cost of magazine spreads, celebrity endorsements, retail-counter rent, and brand premiums is enormous. Their question was: what if we built a perfume house that kept the first part and removed the rest?

The Chogan Group is now headquartered in Rome with manufacturing in Italy. The catalogue runs to more than 100 fragrances across men’s, women’s, and unisex compositions, plus a full range of scented body care — shower gels, body creams, and hair products that match each fragrance for layering. Every product is made to European standards, formulated without animal testing, and certified vegan.

The Grasse connection

This is the part most casual buyers do not realise.

Chogan does not blend its essences in-house from cheap aroma chemicals. The essences come, under exclusive contract, from FragWorld — a perfumer based in Grasse, France that has been producing fragrance compounds for over 250 years. Grasse is the historical capital of perfumery; it has been the source of premium fragrance compounds since the seventeenth century, and it remains the place where the major luxury fragrance houses still source their essences today.

What makes the Chogan-FragWorld relationship distinctive is that Chogan pays for the essence at the actual cost of producing it — not the marked-up exclusivity premium that designer brands pay to keep a particular blend off the market. The compositions themselves are inspired by recognisable olfactory profiles, but the formulations and brand are entirely Chogan’s own.

Why concentration matters: the 30% rule

This is the single most important technical fact about every fragrance we sell.

A standard eau de parfum on a department-store shelf sits at 15–20% essence. Eau de toilette is lower, around 10–15%. The remaining percentage in both is alcohol and water. Chogan bottles its perfumes at 30% essence concentration — closer to a parfum extrait than an eau de parfum. That is at the upper end of what the perfume industry produces.

The practical effect is significant. A 30%-concentration fragrance projects more strongly in the first hour, lasts longer through the day, and continues as a quiet skin scent the next morning. Most wearers report 10–12 hours of clear skin life. The first two or three sprays do the work that five or six sprays of a 15% eau de toilette would do, which means a 70ml Chogan bottle lasts considerably longer in everyday use than the bottle size suggests.

You can read more about how concentration interacts with longevity in our guide to perfume longevity.

What is — and what is not — in the bottle

Every Chogan fragrance contains three things, in this order:

1. The essence — sourced from FragWorld in Grasse
2. Pharmaceutical-grade plant alcohol — food-grade, derived from cereals, the same grade used in premium spirits
3. Nothing else. No water cuts. No artificial fixatives. No hidden fillers. No dyes.

This matters for two reasons. First, it explains why the fragrances perform the way they do — you cannot fake longevity if you dilute the essence. Second, it explains the brand’s clean position on skin sensitivity. The simpler the ingredient list, the lower the chance of a reaction.

Vegan, cruelty-free, made in Italy

Every product across the Chogan range is:

• Made in Italy — manufactured to EU cosmetic standards in Italian facilities
• Vegan — no animal-derived ingredients
• Cruelty-free — no animal testing at any stage of formulation or production
• Compliant with EU regulation 1223/2009 — the strictest cosmetic safety regime in the world

These are not marketing claims layered on for fashion. They are baseline standards built into the brand from the start.

Why we sell only Chogan

It is a fair question. Most online perfume boutiques carry dozens of brands, because variety drives traffic. We chose the opposite path for a simple reason.

To stock and sell every fragrance house responsibly, you have to dilute your expertise across thousands of products. We did not want to be the shop that knows a little about a lot. We wanted to be the shop that knows everything about one excellent house.

That focus shows up in our catalogue. Every product description is written by someone who has worn the fragrance. Every recommendation in our blog is grounded in actual experience. When you message us a question about Chogan No. 094 versus Chogan No. 110, you get an answer from someone who can compare them note by note — not a generic reply pulled from a manufacturer datasheet.

What we offer

• Men’s perfumes — bold, long-lasting compositions across all major families
• Women’s perfumes — from polished florals to warm orientals to modern niche-style scents
• Unisex perfumes — the fastest-growing category in the catalogue
• Scented shower gels — matched to the fragrance families for layering
• Scented body creams — for moisturised skin that holds fragrance up to 30–40% longer
• Skincare and cosmetics — the broader Chogan body care range
• Bestsellers — the safest place to start if you are new to the brand

Our promise

Every order from Scentilly comes with:

• Authentic Chogan products — sourced directly, never grey-market, never expired stock
• Free shipping above €50 — standard across the EU
• 14-day money-back guarantee — if a fragrance does not work on your skin, we take it back
• Sample sizes available on every fragrance — try before you commit to a full bottle
• Honest, knowledgeable customer support — from people who actually wear the products

Start here

If you have never worn a Chogan, the most useful thing you can do is read our guide to finding your Chogan — it walks through the olfactory families and gives you a starting code in each. Or browse the bestsellers directly — the eight most-ordered fragrances in our shop, vetted by hundreds of customers before you.

If you have worn Chogan before, you already know why we built this shop. Welcome back.